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How To Use Home Staging to Sell Your Home

Posted on: March 15th, 2013 | No Comments

stagingIndustry surveys show that staged homes sell faster and at higher prices than those that aren’t.  The goal is to showcase your property so that it appeals to the greatest possible pool of potential buyers.  We will help eliminate any stage fright with some tips to help your home shine at crunch time.

Creating Curb Appeal

With a lot of Philadelphia area home buyers looking online first, your home’s exterior is the first thing they see.   Mow the lawn, rake the leaves, shovel the snow and put the kids’ toys away.  Scrub your front door, porch, railing and steps.  Get rid of any strange lawn ornaments, large flags or fountains.  Plant fresh flowers, lay down some mulch and clean out the gutters.

Clean, Clean, Clean

Consider hiring a company to clean your house from top to bottom.  Shampoo your carpets if you notice any stains or smells.  Make sure to eliminate any evidence of smoking and pets.  Clear all the clutter; rooms look larger and more organized with less furniture and fewer knick-knacks.

Tips:   Clean the day before a showing to ensure that cleaning odors are gone.  To clean stainless steel, mix one part vinegar with one part water and wipe with clean cloth.  Use a combination of bleach and water to remove mold from gout.

Pack Away Personal Items

Prospective buyers won’t be able to imagine living in the house if they’re surrounded by dozens of your family photos.  Remove religious and political items that may give the buyer a chance to form an opinion about your home.  Let them savor your home for its characteristics – not your stuff.

Put it in Neutral

Neutral colors appeal to the masses.  If you use styles or colors the buyer would never select, you’ve likely just turned them off.  Paint is a relatively cheap way to make a house look clean and fresh.  According to HomeGain’s 2012 national survey, the average price to paint interior walls is $968, but that increases a home price by an average of $2,002 – good for a 107% return on investment.  Limit wall decorations to fewer and larger pieces of artwork, again keeping a subtle look in mind.                                                                                                                                                                            Tip: To make a room appear bigger than it is, paint it the same color as the adjacent room.  If you have a small kitchen and dining room, a seamless look will make both rooms feel like one big space.

Furniture Groupings

The idea that rooms will look larger if furniture is pushed against the walls is a common misconception.  Reposition sofas and chairs so that traffic flow is obvious, the space will be more user-friendly and open up the room.

New Faces in Familiar Places

If you have a room that only serves your hoarding fix, repurpose it into something that adds value to your home.  For example, adding an armchair, small table and lamp to a stairwell nook can transform the area into an office or reading spot.   You can also update the look of outdated appliances and carpentry.  If you can’t afford new cabinets, just get new doors and drawer fronts.  Then, paint everything to match and add new hardware.  Instead of replacing an entire dishwasher, you may be able to get away with just buying a new front panel from the manufacturer.  If not, laminate paper, which goes on like contact paper, can be used to create a new cover on the current panel.

Consider Hiring a Professional

If the idea of staging your home still feels overwhelming, even after following our tips, bring in a professional.  Professional stagers have an arsenal of furnishings at their disposal and can hammer out a neutral design much quicker than you can.  According to HomeGain’s 2012 national survey on home improvement, the average return on investment for hiring a home staging professional is more than 196%.

Chris Earley (21 Posts)

Chris Earley has owned Inspect-It 1st of Southern Pennsylvania since January 2007. As a certified home inspector, Chris covers Delaware, Montgomery, Chester, and Philadelphia counties in Southeastern PA. Prior to his role with Inspect-It 1st, Chris was employed for nine years as a Project Engineer and Construction Manager in large-scale commercial and residential construction. He holds a Bachelor of Science in Civil and Construction Engineering Technology from Temple University. In his spare time, Chris enjoys time with his wife and three children. He’s also an active marathon runner and coaches children in the Brandywine Youth Club (BYC). Chris can be reached by email at cearley@inspectit1st.com.




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